Leadership

Bruce McLeod

Similar to conventional businesses, professional cycling teams have many specific goals and objectives. Team members need to work cohesively to deliver results for their sponsors, with every individual playing to their strengths and contributing to the overall success.

Sales Management

Bruce McLeod

Almost a fifth of workers say they plan to leave their current job for a new employer in the next 12 months for better pay and job satisfaction. In a recent survey conducted by the accountancy firm PwC, 18% said that they "are very or extremely likely" to change jobs in a year.

Strategy

Bruce McLeod

If you're considering creating a business or diversifying into a new market, you'll doubtless do research to establish the commercial viability of doing so.

Marketing

Bruce McLeod

Networking, whether face to face or virtual, is a great way to grow your connections, raise the profile of your business, make people aware of the benefits of working with you and generating sales enquiries and referrals.

Selling Skills

Bruce McLeod

Neil Rackham, an academic, consultant and author, is well known for his research into the techniques and behaviours employed by successful salespeople in their negotiations.

Selling Skills

Bruce McLeod

HR professionals have long recognised the value of personality profiling. It's a highly effective tool for recruitment, management and retention of staff. But how can a little knowledge of personality types assist you in a sales environment

Marketing

Bruce McLeod

Whether you're a business owner or seasoned sales professional, you only have so much time in the day to devote to lead generation and sales activities with the purpose of driving up business and growing your customer base.

Marketing

Bruce McLeod

Brands are increasingly using storytelling as a means of engaging their audience, entertaining and informing them, generating leads and ultimately increasing sales.